In the 1960s and 70s, Sonia Rykiel, emerged as an icon with a fashion house that built its fame on a signature fabric – knitwear.
The “poorboy sweater” become an instant success and a wardrobe “must have” but it was her flair and talent combined with smart branding that kept her in the game.
Pinterest has a delightful visual display which highlights her beautiful designs. Her website, wwww.soniarykiel.com, offers insight into the evolution of her designs.
Never inexpensive, a piece from the Sonia Rykiel collection is to keep for years to come. She embraces shopping sites that allow us to buy from any point on the globe.
With changes afoot for her company, this is a chance to reflect on the woman and her legacy (any maybe add one of her unique sweaters to your wardrobe):
https://www.pinterest.com/HistoiredeMode/sonia-rykiel/
http://www.businessoffashion.com/daily-digest/2016/02/22?utm_
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