Two Harvard roommates decided to forego the corporate fast track in New York and launch a direct consumer lifestyle brand with one product – the ballet flat.  The ballet flat has come and gone and come again so many times that it has become an institution in the world of fashion. Think Grace Kelly and Giesele Bundchen. Great story in Fashionista:

http://fashionista.com/2015/05/margaux-custom-fit-ballet-flats?utm_source=Fashionista&utm_campaign=a0b7526cf0-Fashionista_Daili5_18_2015&utm_medium=email&utm_term=0_4bdacaea8a-a0b7526cf0-408036297