Most of us grew up with one brand of jeans from Levi . Today, are all well aware of the explosion of brands selling everything from jeans for a toddler to skinny and ripped jeans to mom/dad jeans and of course, just plain old jeans.

This is a good story about how Levi is rejiggering its product They went all over the world to get the answer to: What do you remember about your first pair of jeans?

“Eighty years after introducing its first women’s jeans, Levi’s will unveil the most comprehensive rethinking of its female-centric styles since 1934”.