Incontinence lingerie. Believe it or not, Fashion Week in New Zealand featured an entire show on incontinence lingerie.
The product and fabric was originally designed for athletes in competition like runners in marathons or ski racers who cannot stop to use the facilities. The company researched to find a fabric that was completely waterproof. What they recently discovered is a market where millions of women and men are embarrassed to wear bulky pads. Incontinence effects one in three women and one in ten men. The lingerie is beautiful and why not? You have to see the video of this show. Go to the BBC site and search Incontinence Lingerie:
http://www.bbc.com/news/business-34104229
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