While the color of one’s skin is nearly impossible to disguise, choices around headwear, native dressing and hair style are clearly by choice. How is the fashion industry looking at the market for Muslim women?

We recommend reading this fascinating commentary by Hana Tajima, a British  womenswear designer, on this subject, specifically women who wear the hijab, with global tensions among those of differing race and religion  sparking aggressive behavior.

The fact that H& M has chosen to publicly align their brand with Muslim women speaks volumes about the risk they are willing to take that could alienate a segment of their loyal market. Their research and one would hope their commitment to inclusion would indicate that the majority of younger women, their core market, will applaud this move. Whether it is simply to gain attention or become a mainstay of their brand, shoppers will ultimately decide for themselves. We will keep an eye of this:

http://fortune.com/2015/10/16/hana-tajima-hm-ad-muslim-fashion/?utm_source=Subscribers&utm_campaign=84cc9a51d8-&utm_medium=email&utm_term=0_d2191372b3-84cc9a51d8-417139825