The “business” of fashion is a multi-billion dollar industry that keeps a close eye on how social and environmental concerns and sustainability effect their brands.

There is a growing consciousness that consumers care where goods are made and under what conditions. Would you by pass a really great sale because of the origins of the product? Many companies like Tom’s and Warby Parker also count social responsibility as a key part of their strategy.  And for them, this business model is working.

Here is a well-written article that looks at sustainability as good business practice for the luxury market:

http://qz.com/434407/how-the-luxury-group-kering-treats-sustainability-as-a-serious-business-strategy/?utm_source=Subscribers&utm_campaign=a3dda93fa5-&utm_medium=email&utm_term=0_d2191372b3-a3dda93fa5-417139825