We were fascinated by a recent story from Refinery29, a site that looks to younger women as their target. And yet they have launched a year-long campaign that features older women who describe their sense of style and what fashion means to them.

They wrote: “With the blog, books and documentary by the visionary Ari Seth Cohen of Advanced Style, a movement has evolved which is changing the perception of older people in our culture. As part of this movement, I believe that it is important to be visible and to participate in age pride — to have a purpose and to represent.”

Helen Mirren is a role model for us all

You know LucyandClaudia.com has been talking this talk for over two years. Maybe now, we will finally be able to get funders to hear our voice. Here are some terrific quotes from the story by “mature” women:

“Style and creativity contribute to my self acceptance and to viewing the aging process as positive and life-affirming….

I would like people to look forward to aging as a positive era of life and not fear the years as they transpire. I would like older people to be valued, with full participation and inclusion in all segments of society….

This revolutionary approach to aging would allow for the concept that the skin of an 80-year old woman be viewed as beautiful as the skin of a 20-year-old woman, just different. When that occurs, we will know that ageism has been defeated.”   Judith Boyd

Frances McDormand gets better and better looking

“I started That’s Not My Age 10 years ago because I felt that women over 40 were being ignored by the fashion industry. Social media has had a massive influence on diversity and the increased visibility of older women. But there is still a way to go. Brands use a gray-haired, 70-year-old model and think they’ve ticked the ‘age box,’ but there are many different ways of aging…..I love seeing all these wonderful older models, I would just like to see more diversity, a more nuanced version of aging.” Alyson Walsh

“My pet peeve is the advice for dressing for particular ages. I wear what I like. If I like something a 20 year old likes, so what? There’s no formula, no prescription any longer. Women look great any age wearing what they feel comfortable and confident in. I share some of my wardrobe with my 20-year-old daughter and my 25-year-old son.” Yasmin Furmie

 

“I think we live in a time when mature women are still professionally active, creative, inspiring and ambitious. We feel young and want to be attractive, and fashion can help us to express ourselves. I would like people to be less surprised by the idea that mature women wear the same clothes as women who are in their thirties or forties. I want to change the notion that older ladies aren’t stylish enough to inspire others. I believe that age doesn’t define a woman, and I think that whether you are 50, 60, or 70 you can still have fun with fashion.”Renia Jaz

She embraced her age and remained one of the most beautiful women in the world

“No matter your age, feeling young is definitely a state of mind.” Grece Ghanem

 

Hats off to Refinery29. We are here and we are finally being recognized. Here is the site:

https://www.refinery29.com/older-women-fashion-personal-style?utm_source=email&utm_medium=editorial&utm_content=control&utm_campaign=180325-masturbation-advice-for-women&utm_term=subscriber_old

Ciao

Lucy and Claudia