Here is the future. Shopping for clothing, shoes, handbags online,but not just online but, through Amazon. Yup. From books, to appliances, and now to fashion, Amazon is setting its sights on being the largest retailer in the fashion industry.
As certain brands have pulled out of Amazon, the giant behemoth decided to produce its own brand where it saw a gap in its inventory. It is unbelievable to read about it and to imagine its impact. Think about the size of its distribution centers, think about the implications of its delivery systems, think about its impact on shopping malls.
What will young teenage girls do who think there is nothing greater than shopping at the mall on a Saturday afternoon? Maybe we should have seen this coming but it seems to be happening so fast. We will have to get used to shopping online and not purusing our favorite stores. We like trolling through Nordstrom’s because you get a “feel” for the new looks and colors and how they work together. Oh well, now we can just wait at home or at the office for the Amazon box to arrive. This may take the fun out of fashion for us. Not sure yet how we feel but we have to go with the times. Right?
http://www.theverge.com/2016/2/23/11099968/amazon-fashion-launches-clothing-lines