There are a plethora of back-stories and secrets in the world of fashion and design. Millions of dollars are at stake so secrecy is vital to a new launch or fashion roll out.
Whether you are shopping for a pair of pants or looking at paint samples for your home décor, someone has decided what the color palette is for summer 2016. How and/or who makes these seasonal colors the IT palette?
Remember the classic “cerulean blue” scene where Miranda Priestly viperously describes to the new intern in The Devil Wears Prada: “The sweater you select at the store in the mall has actually passed by desk after desk of people who chose that shade of blue for you.”
We are not surprised to learn that the forecasting industry, which has been a market force for years, has adopted social media as one of its primary tools. “Instagram hashtags are a lens into “global gangs that really defy geography,” which is how Owen describes the type of trendsetters whose influence will percolate to the top of her trend reports.” Nothing is left to chance when so much is at stake as every nuance is carefully controlled in the roll out of colors, cuts and design:
http://fusion.net/story/305446/wgsn-trend-forecasting-sarah-owen/
Perfume is one of the most complicated purchases we make. Lucy and I would never buy perfume for each other. The choice you make is a reflection of you and you alone. I recently purchased a new fragrance from India Hicks. 
I just liked it immediately, while my friend chose a completely different one that I did not like. We love to sample the scents at the beauty counter, but how do you decide what is right for you? Are we attracted to scents because of something more mysterious and deeper? Here is how perfume insiders explain which scent is meant for you:
http://fashionista.com/2016/05/how-to-find-the-right-perfume?utm_
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