Here is an interesting article from Harvard Business Review.  While our focus is style, the landscape of commerce (how you can get your hands on the stuff of style) is rapidly changing. The hows andwhys of buying on line vs offline are swirling with new alliances and most critically the emergence of social media as a “buy” destination. Pinterest with its curated feel and appeal to all ages, tastes and attitudes may be the winner.  If you are not on Pinterest you might take a look – it is a great place to discover….
https://hbr.org/2015/06/how-pinterests-buy-buttons-can-change-e-commerce?utm_source=Subscribers&utm_campaign=c2c1004074-&utm_medium=email&utm_term=0_d2191372b3-c2c1004074-417139825