Ten years ago, Tina Craig and Kelly Cook started a blog about the latest it bags and other fashion accessories. Created on a whim, it grew into a hugely auccessful site with 300,000 unique followers and revenues in the mid-six figures, from advertising, affiliate partnerships and one-off collaborations with brands. It’s a good read about how they did it and why it is so successful:

http://www.businessoffashion.com/articles/bof-exclusive/bag-snob-celebrates-10-years-with-multi-brand-e-commerce-launch?utm_source=Subscribers&utm_campaign=7286c9fb91-&utm_medium=email&utm_term=0_d2191372b3-7286c9fb91-417560701?utm_source=Subscribers&utm_campaign=7286c9fb91-&utm_medium=email&utm_term=0_d2191372b3-7286c9fb91-417560701