Gap is no longer cool according to this week’s report in Business Insider and the company is scrambling to change that. The story noted that Gap was so hot at one time that Sharon Stone wore a Gap turtleneck to the Oscars. But as we know so well in fashion, what is IN never stays IN forever:

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http://www.businessinsider.com/gaps-plan-to-be-cool-again-2015-8?utm_source=Subscribers&utm_campaign=03f2ef2b04-&utm_medium=email&utm_term=0_d2191372b3-03f2ef2b04-417560701?r=UK&IR=T